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Foreword by Victor J. MenezesChairman and CEO, Citibank N.A.From the Foreword"If multinational firms and their suppliers are to achieve and sustain success in Latin America, they will need to develop and implement sound strategies. "Winning Strategies for the New Latin Markets" contributes to this goal." Companies worldwide are discovering the enormous potential of the Latin markets. Succeeding in the new Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. "Winning Strategies for the New Latin Markets" systematically reviews those changes--and offers guidelines for effective strategies that meet the changing market needs. The authors--each a long-time expert in Latin and global business--challenge popular views of the Latin markets. Powerful transformations ranging from privatizations and economic reform to rapid adoption of the Internet are allowing major companies to create powerful business networks from New York to Sao Paulo--but success in the region also requires an understanding of consumer variations across countries. The book unlocks the opportunities that emerge from a golden triangle of the Brazilian, Mexican, and U.S. Latin markets, which represent two thirds of the region's market power. A detailed account of integrators and specialists in consumer, retail, telecommunications, energy, health, and financial markets reveals how firms are crafting strategies through the value chain from manufacturing to finance and marketing.* Over 100 interviews and several case studiesInsights of corporate leaders from the United States, Europe, and Latin America* Reaching the new Latin consumersChanging demographics,changing economics, changing consumption patterns* A projected $1 trillion U.S.

The award-winning author of the bestselling "Wave 3" reveals the next and most spectacular phase of network marketing--the coming transformation of this $90-billion industry by the power of 21st-century technology. Instant communications and a wired world are making it more possible than ever to offer network marketing's opportunities to an almost limitless number of people.

Multi-level marketing - Multi-level marketing (MLM) (also called network marketing (NM)) is a business model which utilizes a combination of direct marketing and franchising. Typically, individuals become associated with a parent company in an independent contractor relationship.

Value network - Value networks (value webs), are the human and technical resources in a business that work together to form relationships and add value to a product or service. Included in a companyâ€™s value network are research, development, design, production, marketing, sales, and distribution.

Network marketing - The term network marketing is used in two ways. In popular usage it is a synonym for multi-level marketing and often mistakenly considered the same as a pyramid scheme.

Business opportunity - A business opportunity, or biz-opp, involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business.

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